Trade Show Booth Ideas to Attract More Visitors
Registering for a trade show like the Canadian Pet Expo is a prime way to get your product or service in front of the right audience. Get their attention the right way with these simple trade show booth ideas to attract more visitors!
Pick the Right Booth Location
Just like real estate, trade show booths are all about location, location, location! Book your spot as early as possible so you can reserve a spot with a high amount of traffic, such as an entrance or close to a performance space. Also, bigger doesn’t necessarily mean better. A 10×10 booth in a 20×20 space can look empty. If this is your first show, pick the right location for your size and focus on eye-catching design and best function of the space.
Don’t Forget Social Media
Before, during and even after the event, being active on Twitter and Facebook is important. Before the show let your followers know where your booth will be and what you’ll be doing. During the show, share pictures of the event and how much fun you’re having. After the show is done, post about the experience and where you will be next. Also, make sure you follow your new contacts!
Offer a Fun Incentive
With a big trade show comes a big audience. In order to grab the attention of those walking by, offer an incentive such as free product samples, coupons, bags, or to make people stay a bit longer include a demonstration. If it’s an item they can take away, don’t forget to brand it!
Reach Out Before the Show
Trade shows aren’t just for getting new customers. Now is the time to use that contact list. A few weeks before the show, send out an invite to your mailing list with the booth number and any of those interesting incentives mentioned above. Maybe include a “VIP” card where they get something extra special for dropping by. Touching base before a trade show is a great way/reason to re-connect with already established contacts.
Get a Speaking Engagement
Many trade shows have opportunities to apply to be a speaker during the event. If you can’t find the info online, reach out to your contact at the show and ask. These types of engagements sometimes come with a cost, and you may be required to submit a summary, but if you’re chosen it’s an excellent platform to get noticed, and a great talking point while manning your booth leading up to your presentation.
Stand Up & Be Outgoing
One of the best trade show booth ideas is also the most affordable: Be personable and engaged. While most vendors will set up a table and sit behind it waiting to be approached, stand up and out front. Greet people as they pass and strike up a conversation. Try different lines and see which one makes people want to learn more. It can take a bit of time to get into the groove, but once you discover what works, it will make your trade show experience more profitable and fun!
With the right plan in place, and by using some of these simple trade show booth ideas, your booth can stand out against the competition and win you more traffic.
Canadian Pet Expo – Promoting Responsible Pet Ownership.
